Tim & Eric’s Zone Theory
Live event and book signing
Tim Heidecker and Eric Wareheim released a book titled Tim and Eric's Zone Theory: 7 Easy Steps to Achieve a Perfect Life, a self-help parody and satire book of cultish religious belief systems. For the promotion of the book, Tim and Eric hosted live speaking events in character as spiritual gurus followed by a book signing.
We wanted to fill the TV screens in the event spaces with absurd animations meant to serve as meditation videos. I worked with Duke Aber who designed and illustrated all the amazing artwork in the book. We used elements and assets of his work from the book and rebuilt them into a series of weird and fun videos.
Live event and book signing
Tim Heidecker and Eric Wareheim released a book titled Tim and Eric's Zone Theory: 7 Easy Steps to Achieve a Perfect Life, a self-help parody and satire book of cultish religious belief systems. For the promotion of the book, Tim and Eric hosted live speaking events in character as spiritual gurus followed by a book signing.
We wanted to fill the TV screens in the event spaces with absurd animations meant to serve as meditation videos. I worked with Duke Aber who designed and illustrated all the amazing artwork in the book. We used elements and assets of his work from the book and rebuilt them into a series of weird and fun videos.
